CRM - Marketing Manager CRM Projects

Role: Marketing Manager - CRM Projects Manager 

Salary: £50,000 - £55,000 + up to 30% bonus + health cover + bens

Location: Hybrid role minimum 3 days per week in office based at Whitbread Court, Dunstable (LU5 5XE) 

We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK but we’re more than that.  We’re the 38,000 people who make everyday experiences special that delight over 5 million guests every month. 

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.

This role is critical to the success of the ongoing improvements and enhancements being driven in CRM at Premier Inn.

In addition to managing the CRM roadmap working with their peers within the team, they will work with stakeholders across the business to drive the CRM data strategy, technical requirements, base growth initiatives, landing experiences and new channel onboarding.

They will also be the main point of contact for our technology providers and manage the workflow for our email build capability. Having direct line management of two developers.

Knowledge Required:

Essential:

• CRM Systems including how integrations work, data flows, personalisation.
• Martech Technology
• GDPR, PECR

Skills Required:

Essential:

• Analytical skills
• Collaboration
• Project Management
• Problem Solving
• Leadership and Mentoring
• Data driven decision making

Experience Required:

Essential:

• Proven experience with CRM systems ideally ESPs and CDPs